Real Estate Advertising

Online real estate advertising is a form of promotion that uses the Internet to deliver marketing messages to attract real estate leads. Examples of online advertising include:

Contextual ads
Banner ads
Blogs
Rich media ads
Social network advertising
Interstitial ads
Online classified advertising
Advertising networks
E-mail marketing

Added Bonuses Offered by Blog Hosting Companies

Some real estate advertising is free and others are not. Some providers specializing in real estate blogs offer added bonuses that can complement your search engine business plan (SEBP) at least for a period of time. For example, some SEBP programs incorporate the use of Google AdWords or Yahoo! Advertising Solutions. These are advertising programs that you can use to help boost your overall website traffic for a fee. Some web-hosting providers offer free credit called bonuses. These bonus programs can be a good way to help you get started with real estate marketing. The hosting company that we use, currently offers the following credits if you buy one of their hosting plans:

Free $100 Google Adwords Credit
Free Up to $100 Bing™/Yahoo! Search Credits
Free $50 Facebook Ad Credits
Fotolia Photo Credits

Don’t let these bonuses be the deciding factor for your online marketing campaigns.

Do You Really Need Real Estate Advertising

Online promotion to generate leads depends on your budget, know-how and time. You have to ask yourself, “Do I need prospects right now or can I wait and generate leads the traditional way?” And, just in general, people are not necessarily trusting advertisers. Besides, when you stop paying money towards advertisements, then that’s it, your pull will stop, meaning nobody will find you unless you start advertising again. Some agents spend up towards $5,000 (and sometimes more) per month to try and capitalize on qualified prospects. We know some agents who spend this much and don’t make a dime. Their referral business keeps them afloat, rightfully so!

There are other online alternatives to attract home buyers and sellers that do more than just advertise. They build brand, authority, and relationships.

Real Estate Advertising Alternatives

A good advertising campaign is built on unique content. But, not just any content. It needs to be content that is built around what search engine users (i.e. buyers and sellers) are actually typing into the search boxes. Search engine optimization (SEO) professionals call this content marketing. Unique keyword-rich content is king. Your content must educate and inspire your readers, keeping them engaged while helping them see how they can overcome their challenges and achieve their goals by using your real estate services. Content marketing in real estate is an SEO marketing strategy for consistently creating and distributing relevant, valuable and useful content to attract, acquire, and engage readers. The objective is to turn readers into leads, then to clients. Real estate content marketing is based on market research and includes keywords and phrases.

You must have content in order to effectively attract customers form the Internet, but there are other phases too including:

Market Research
Site Development
MLS Integration
Page Optimization
Content Marketing
Link Management (a.k.a backlinks)
Tracking Results

The one point above that is mostly forgotten about is link management, or backlinks. The number of links that you have pointing towards your site, from outside your site, hugely affects your search engine rankings. Below are just a few techniques for building a backlink network:

Bookmarking on Twitter, Facebook and Google+
Web Profiles
Social Bookmarks
Video Marketing
Web 2.0 Marketing
Article Marketing

The important thing to know here is that should you stop creating content or links, your brand and authority will survive because what you put on the web. This is so because nothing really get’s thrown away; It just gets indexed. By adding the above features to your website and blogs, you will have built your own real estate advertising program without spending a dime on advertising. The only way it does not work, is if you do not do it, correctly.

MoS2 Low Friction Coatings – Not Just For The Aviation Industry Anymore

MoS2 low friction coatings (also known as molybdenum disulfide, also spelled, disulphide) are regarded the most widely used form of solid film lubrication today. What makes them unique (with the other dichalcogenides) is the weak atomic interaction (Van der Waals) of the sulfide anions, while covalent bonds within molybdenum are strong.Thus, lubrication relies on slippage along the sulfur atoms. All the properties of the lamella structure are intrinsic. No external form of moisture is required. In fact, best performance from MoS2 low friction coatings is attained in the absence of water vapor, which are prone to surface adsorption. This makes them ideal under vacuum.There are a number of methods to apply MoS2 low friction coatings, including a simple rubbing or burnishing, air-spraying resin-bonded or inorganically bonded coatings, and more recently by sputtering through physical vapor deposition (PVD).Thickness will vary, depending on form of MoS2 low friction coatings, but typically ranges between 5 to 15 micrometer. Sputtering techniques can produce thin films of 0.2 micrometer. While plasma sprays will result in higher builds, beginning at 0.003 inch or more.Friction coefficient less than 0.05 is attainable, but will also vary with humidity and sliding conditions. Tests show friction decreases with increasing vacuum strength. Friction also lowers with higher load, faster surface speed, or both. In fact, MoS2 low friction coatings are superior to both graphite and tungsten disulfide (WS2). Friction with MoS2 low friction coatings is independent of particle size, though the larger particles can carry more load.Dry lubrication for MoS2 low friction coatings remains superior at higher temperatures, with oxidation rates remaining relatively low at temperatures up to 600 degrees Fahrenheit. And in dry, oxygen-free atmospheres, lubricating performance, even with oxidation products, is stable to 1300 degrees Fahrenheit.Higher air flow can affect oxidation kinetic rates in atmosphere. Molybdenum oxide products (MoO3) and sulfur dioxide. Since MoO3 alone offers dry lubrication, based on its relative softness, molybdenum disulfide coating are ideal in higher temperature environments. At higher temperatures, though, they are better suited under vacuum. In atmosphere, they are prone to water adsorption from air based on their hygroscopic properties.As with the other dry film lubricants, while differences may prove negligible, you will have to determine which is better for you: longer wear life or better performance, using MoS2 low friction coatings. Generally, friction will be slightly higher by coating both surfaces, rather than coating one surface only. But wear life will increase coating both surfaces.Friction can be good in so many areas of life. Without it we could not easily stop and start our motion, or change direction. But in moving machinery, friction causes considerable loss of energy, poorer performance, not to mention limiting wear life.As with many non-lubricated systems, the static coefficient of friction is higher than the dynamic coefficient of friction. The resultant motion is often referred to as ‘stick-slip’. Basically, the two surfaces stick together until the elastic energy within the system has accumulated to some threshold, where a sudden, forward slip takes place. Under magnification, it’s apparent the union of two surfaces is often limited to intimate contact only at the tips of a few of the asperities (small scale, surface irregularities). At these point areas, pressures relating to contact may be near the hardness of the softer material. Thus, plastic deformation occurs on some localized scale. This is known as cold welding. Where bonded junctions are formed between two materials.For lubrication to occur, these bonds, this adhesive component of friction, must be broken. And this is where products like MoS2 low friction coatings serve well.So, where are these products used today? Consider aerospace, automotive, marine and electronic, for starters. There, you’ll find MoS2 low friction coatings, again and again.

Ontario’s Wine Industry – Harvesting the Benefits of SR&ED

How wonderful it is to proudly browse the wide selection of Ontario’s wines at your local LCBO. Knowing that your own winery is both a driving force in the Canadian economy and an innovator of the local wine industry can certainly be rewarding, both personally and professionally.From challenges to opportunitiesQuite often the goal of a grape grower to produce a consistent, high-quality brand of wine is met with many unexpected challenges. With the erratic situation of the Canadian economy following the recession, wine makers of Ontario struggle to produce at the risk of manufacturing downsizing. In addition to economic factors, the wine industry of Ontario is faced with a higher stringency under Vintners Quality Alliance (VQA) regulations, and the push from Wine Council of Ontario (WCO) to raise industry standards by participating in programs like Sustainable Winemaking Ontario.For the individual winery of Ontario, keeping up with competition means continuously utilizing new technologies and finding innovative ways to provide a premium product, despite such challenges. Simply put, this boils down to having the necessary financial opportunities become available to maintain a healthy competition. Are these opportunities available to the wine industry of Ontario? Yes – SR&ED is the answer!The SR&ED programThe SR&ED program (Scientific Research & Experimental Development) aims to reimburse companies for their experimental development expenses. For over 20 years and with about $4 billion a year in funding, it remains the largest single source of federal funding for R&D in Canada. The goal is to make creativity and innovation affordable in the Canadian business environment and foster future development.The program is highly relevant to businesses who are naturally involved in shop-floor
experimentation. R&D projects that qualify under the program include (1) work undertaken for the purpose of achieving technological advancement and/or (2) creating new, or improving existing materials, devices, products or processes. The actual refund amount depends on proper identification and qualification of eligible expenditures.Wineries in Ontario serve as ideal candidates for such funding. Typical SR&ED eligible activities that apply to the wine industry include:Developing new wines
Altering soil chemistry
Handling and harvesting technology
Improved bottling techniques
Altering practice as result of the weather
Many more…
Wineries and growers may be regularly overcoming such obstacles in daily operation. Your innovative solutions to these problems may very well qualify you for some SR&ED funding. The program supports any attempts to improve your business operations, even if they do not prove successful.Which costs qualify?Working on new ideas takes time, wastes material and requires equipment modification. The SR&ED program allows retrieving these expenses:68% of wages and salaries of personnel directly involved in R&D
41% of sub-contractor expenses
22% of capital expenditures
The refund has no strings attached – as a winery owner you are free to spend it anyway you like – buy new equipment, attempt new projects, or give everyone a big bonus – the decision is yours!How we can help?Submitting a SR&ED claim is a fairly complex and time consuming process. It involves properly identifying eligible activities within your business, associating the appropriate costs to these projects and completing a highly technical report to support the claim.Using the extensive experience of a professional consultancy like ourselves, business owners have the opportunity to review their potential for qualification, and complete the application process in a few hours, and with no up-front costs. We get paid when you do!Discovering that your business is eligible for SR&ED funding makes a world of difference. The goal is to help your winery take potential technical risks that will eventually lead to significant improvements in your industry.